1. Product Name
Drawshop Kingdom Reverse.
2. Product Description
Drawshop Kingdom Reverse is a DAO-based Metaverse with NFT, P2E game. In DKR World, you can create your own NFT draw-machines via Gacha Contract, enjoy Land Festivals along with other global users, or compete against other users through the strategic operation of your Land. Furthermore, you may create your own 2D dotted Art Galleries, which can be used to decorate your own Land!
DKR is currently being funded by Krust Universe, the global investment arm of Kakao. Our project is led by world-class game developers, game directors, and blockchain developers, from well-known companies such as Krafton and PATI games.
Figure 1. History of DKR
Drawshop Kingdom Reverse (DKR) successfully delivered and maintained DKR Open Beta Test (OBT) until July 2023. Currently, DKR is one of the leading GameFi dApp in Klaytn Mainet preparing for her Official Release.
Moreover, we have already established partnerships with over 100 diverse projects and companies. In this year only, we have actively promoted DKR games and Klaytn in the Southeast Asian, South American, and Japanese markets by getting invited and selected for global events and exhibitions such as Korea Blockchain Week 2022 Jeju Stage Speaker, Klaytn Foundation Klayvie Vietnam 2023 Speaker, Tokyo Game Show 2023, Singapore SWITCH 2023, Thailand K-Expo 2023, and Korea Indie craft (Korea game show) 2023.
At the start of the project, all four of our NFT minting sales were sold out in a matter of minutes. Then, following the launch of the NFT-Fi service (first-of-a-kind in the industry) and listing on major global CEXs (Centralized Exchanges), we sequentially conducted alpha and open beta tests and outdoor advertisements in Southeast Asia, securing over 30,000 gamers.
With the upcoming successful launch of the official version, we are applying for KCF funds to achieve explosive user growth on the Klaytn network and an increase in on-chain transactions.
Furthermore, DKR received 423,575 Klay from the Klaytn Growth Fund (KGF) last year in July and demonstrated effective growth metrics.
For the details of the game features, please refer to our game Introduction Deck here :
Joystick Token (Symbol: JOY) is the reward/governance token of Drawshop Kingdom Reverse(DKR). It is the main means of interacting in the game ecosystem.
During the gameplay, users can earn JOY and use it to trade and purchase various items/NFT in the marketplace and participate in the governance by proposing and voting on improvement proposals, UCC polls, and various world events.
<Source: Drawshop Kingdom Reverse White Paper, An Overview of JOY Tokenomics>
JOY is designed to capture a portion of Drawshop’s revenue, allowing its value to scale by the game’s growth. DKR distributes a portion of the game revenue to JOY stakers pro-rata to their stake, benefitting stakers as the game grows — stakers of JOY are incentivized to propose, discuss, and vote for proposals that further improve the game.
The JOY token is used during the gameplay
- NFT Minting fee: Fee required to mint machines and dolls into an NFT
- Machines & Dolls upgrade fee: Fee required to upgrade machines and dolls to upper level
- Create Avatar NFT fee: Fee required to create a new avatar from two original avatars
- Festival participation fee: Fee required to participate in a Festival
- NFT Gacha Contract fee: Fee required to utilize Gacha contracts
In addition to the above, JOY holders can participate in the game’s governance by staking their tokens on the governance pool.
- Vote for World Festival Location:: JOY holders can choose where the Festival will be held. The World Land owners can earn rewards by voting on their land
- UCC Polling: JOY holders can vote on which content will be added to the game.
- DAO Governance: JOY holders can propose and vote for proposals to game improvements, DAO operations such as community fund usage, and future roadmaps.
JOY Tokenomics runs in a fixed total token supply of 1 billion.
The team has denounced the token minter role, and related contracts have been fully audited by CERTIK The tokenomics has also been legally opined to be non-security by legal professionals.
4. Grant Proposal
The DKR team hopes to receive a total of 1.0 million USD (7,112,375 Klay) in support from the Klaytn Community Fund.
90% of the total fund shall be used for User Acquisition Marketing, whilst the remaining 10% shall be used for Smart Contract Fee Delegation purposes.
1. Marketing: 900,000 USD (1 Year Spending)
- Performance Marketing (UA Marketing via Facebook, Twitter, Google Ads, etc.) - 70% (630,000 USD)
- Target: Average CPA $5 or below for both PC (Web) and Mobile, Global (Considering uninstall rate 50%)
Market Target CPI (iOS) Daily Spending Target CPI (Android) Daily Spending
<Source: DEVTODEV, Cost per Install (CPI) in Mobile Games>
- We plan to acquire at least 90,000+ real users.
- There will be an activation huddle criteria (Such as creating a wallet, Tutorial Clear, etc.) for the successful acquirement of a user. Therefore, our targeted CPA is reasonably set higher than the market average that only considers App (Game) installs.
2. 3rd party Platform Marketing (GameFi.org, Noctua Network, ISKRA, P2E ALL, DAPP Radar, etc.) - 20% (180,000 USD)
The DKR team plans to leverage various guilds/platforms, including GameFi.org (Vietnam), Noctua Network (SEA), ISKRA, and P2E All (Asia, SEA), as well as utilize strategies such as banner marketing on online portal sites.
In addition to Web3 guilds/platforms, there are plans to collaborate with Web2 gaming platforms for marketing efforts.
The estimated predictable CPA (Cost Per Acquisition) is estimated at $10 per user or less, with plans to secure over 20,000+ users.
In the event that suitable use cases are not found for the allocated funds among third-party platforms, any remaining budget will be entirely converted to an additional performance marketing budget.
3. Public Relation / Global Offline Expo / OOH Marketing - 10% (90,000 USD)
To enhance the credibility of the project, there are plans to carry out the following activities on a quarterly basis, in collaboration with the DKR team, the Klaytn Foundation, and partners:
Press Coverage: Engage in regular press coverage and media reporting, in coordination with the DKR team, the Klaytn Foundation, and partners, to strengthen the project’s reputation.
Offline Events: Organize and participate in offline events in partnership with the Klaytn Foundation. This will include events such as G-Star (South Korea), Tokyo Game Show (Japan), E3 (USA), and Gamescom (Germany).
Global Out-of-Home Marketing (OOH): Execute global out-of-home marketing campaigns, including advertisements on buses, subways, airports, and event venues, as well as booth displays, to promote the project.
These measures aim to bolster the project’s trustworthiness and credibility in the industry.
4. Fee Delegation and Smart Contract Usage Fee: 100,000 USD (Used over 2 years)
Certain functions of the smart contract have been developed to execute by receiving user signatures on the server. While Fee Delegation, a feature supported by Klaytn, was an option, it could only be utilized in Kaikas, which posed a significant drawback as it is not supported by wallets using the Web3 SDK like MetaMask. Due to this limitation, the approach of utilizing server-initiated transactions was adopted. As a result, the transaction fees incurred by transactions sent from the server are covered by the team.
With the expansion of the service through the second marketing phase and the influx of users, the project would face a considerable burden in terms of fees. Until substantial revenue is generated, the intention is to alleviate this burden by incorporating it as part of the Klaytn Community Fund.
Following the outlined approach, we will calculate the precise and efficient Cost Per Acquisition (CPA) for user acquisition. Based on this calculation, marketing efforts shall be executed accordingly. To ensure transparency, all marketing reports will be uploaded to the Klaytn Forum on a quarterly basis.
The allocation for Fee Delegation and Smart Contract Usage Fees will be entirely reverted back to the ecosystem as transaction fees. In other words, not a single KLAY will be wasted through inefficient methods like airdrops.
**We commit to achieving all quantitative KPIs, and if market conditions change or changes are required due to regulations, natural disasters, force majeure, etc., we will share these changes in advance and seek consent from Governance Council members before implementing them. In cases other than these exceptional circumstances, if the project cannot proceed as planned, we intend to return the remaining KCF funds.
For the breakdown of budget, please refer to:
5. Expected Impact
1. Increase Klaytn Users by 100,000
2. Daily Transaction Increment by 4,000,000 Tx
3. Increment in Klaytn Awareness over 80%
- A series of surveys will target blockchain users or gamers from the countries that both Klaytn and DKR have collectively identified as their target and expansion markets. These survey results will be publicly shared on the Klaytn Forum.
DKR Transaction History
<Source: Drawshop Kingdom Reverse Team, DKR OBT Transactions >
Based on the historical data and our estimation, as game contents and users increase, Tx/Wallet/Day (TPWPD) increases dramatically. This ultimately means that these transactions shall contribute drastically to the Klaytn Ecosystem.
<Source: Despread, Japan Web3 Bible Part 2>
Based on the metrics disclosed by Klaytn Square and other institutions, the aggregated daily average on-chain transactions for the entire Klaytn network is approximately 499,158. The calculated Transactions Per Wallet Per Day (TPWPD) is 20.56 for each address.
During the DKR Open Beta period, considering users who have completed wallet integration, the TPWPD generated by all contracts is around 34.5. This is approximately 70.5% higher than the overall Klaytn network’s average.
Interpreting these differences in metrics, it can be deduced that DKR games are inducing a higher level of user interaction and on-chain transactions compared to other dApps within the Klaytn ecosystem on average.
Furthermore, as the official release of DKR approaches, additional content (Free-to-Earn, guild systems, NFT renting, NFT breeding, etc.) is being prepared. These developments are expected to generate more TPWPD than during the Open Beta phase.
Expected impact on Klaytn On-Chain Tx upon Achieving KCF Milestones
The table above represents the expected figures calculated through simple predictions for the achievement of the final goal. While achieving the ultimate goal is very challenging, we believe that with the funds received from KCF and marketing efforts, along with the inclusion of organic viral growth metrics, the mission is obviously feasible. Various efforts will be made in every possible way to achieve the goal.
Simply through achieving KCF milestones alone, it is possible to predict an increase of over 3 times in the overall daily activity of the existing Klaytn chain. Sorely through single dApp.
For the global survey, you plan to enable blockchain gamers to participate directly in surveys through various guilds and platforms. The goal is to gather a sample size of 5,000 participants through at least 10 guilds/platforms.
The reason DKR can achieve these goals, unlike other existing dApps, is due to the integration of features such as SSO login, DKR Connect (proprietary login wallet), ABC Wallet(Ahnlab Blockchain Company), Face Wallet(HAECHI Labs), ISKRA Wallet, Neopin wallet, etc. These features help lower entry barriers to Web 3.0 games like DKR. These hurdles are further lowered by supporting Free to Earn functionality and NFT rental features, which ease users’ transition to the game. Hence, we can expect a relatively higher conversion of users into the game. Additionally, our official release of DKR Game will come in mobile App. Most of the marketing budget will be spent on mobile platform. This enables us to target much larger audience with higher accessibility to DKR Game.
Our milestones promised for usage of the fund, and the results are as follows.
- User Acquisition
- Transaction Increment
- Increase in Global Awareness
- Achieve Daily Active Wallet 10,000 Wallets
- Achieve Daily Average On-Chain Transaction 150,000 tx
- Achieve Daily Active Wallet 50,000 Wallets
- Achieve Daily Average On-Chain Transaction 1,000,000 tx
7. Team Information
Company info: Nolatency Limited
Core Team info
- Tailer’s background experience includes game development from Krafton, other game publishers, and several other Web/App service development companies. In more recent years, he developed a Blockchain test-net, and led several projects as CTO. In the Drawshop Kingdom Reverse project, Tailer sits as the Project’s General Director.
- Jade has worked as a Developer for Krafton, PATI Games, and many other game development companies for the last 11+ years. Specific to his experience in PATI Games, he was one of the initial members of the game “I Love Coffee,” which brought huge success. He believes that the DKR project is where he can showcase all of his know-how and insights from his experience. In this project, he works as Lead Game Developer.
- Sky worked as Tech Sales and Product Manager in an IT Tech company for 8 years that has grown from a startup with a monthly revenue of $10k to a current global MNC with a net worth of several billion dollars. During his time in the IT company, he was mesmerized by blockchain technology and decided to join the DKR project out of a strong will to build experience in DeFi and P2E games. In the DKR project, SKY takes the role of Community and Partnership Manager. He believes that the DKR project will be the perfection of all P2E games where both DeFi and gaming aspects are fully incorporated into a single game, and therefore, undoubtedly successful.
For more team info : https://whitepaper.drawshop.io/team
8. Official Links
- Website: https://drawshop.io/
- Medium: Drawshop - Medium
- Discord: https://discord.gg/drawshop
- Twitter: https://twitter.com/DrawshopKingdom
- Telegram: https://t.me/drawshop
- Youtube: https://www.youtube.com/@drawshop
- Hypermarket(Game-Fi Marketplace): https://hypermarket.gg
While there are several P2E Projects and other GameFi Projects in the Klaytn Chain, it is undeniable that Klaytn lacks dApps that contribute significantly to the ecosystem by generating large amounts of on-chain transactions. Of course, there are a handful of successful projects with a significant pool of users, but these dApps’ actual contributions to the Klaytn Ecosystem (via on-chain transactions) appear relatively small, considering their size.
The DKR project is a blockchain game dApp that originated on the Klaytn chain. We aim to leverage the high TPS and fast speed of the Klaytn chain to contribute optimally to the blockchain ecosystem and provide higher-performance dApps to the Klaytn Ecosystem.
We also have experience accumulated through blockchain marketing supported by the existing KGF initiative.
Additionally, we have been sharing this marketing experience with teams and companies that have utilized Klaytn, which we believe has significantly impacted the Klaytn dApp ecosystem.
Through detailed reports, as provided in the attachment, we deem that there is ample justification to support DKR through the Klaytn Community Fund (KCF).
We kindly request a thorough and positive review not only for the continuation and rapid growth of the DKR project, but also to enhance the vibrancy of the Klaytn ecosystem and its global recognition.
As for the final phrase:
Ethereum / Polygon - The Sandbox
Solana - STEPN
And Klaytn - DKR
We will prosper Klaytn once again.