[KGP-21]GC Member Application of Animoca Brands

1. Name of Applicant

Animoca Brands

2. Introduction of Applicant

Animoca Brands, a Deloitte Tech Fast winner, Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be., PIXELYNX, and WePlay Media.

Animoca Brands also has a growing portfolio of over 450 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others (see image below).

3. Objectives of Participating in the Klaytn Governance Council

  1. Provides a reputable source of decentralization: Animoca Brands is at the forefront of leveraging blockchain for gaming & entertainment by developing & advising numerous blockchain-based applications & platforms, while being one of the biggest supporters of Web3 from an investment & ecosystem support angle. We also actively collaborate with industry leaders, blockchain experts & local policy makers, to ensure the ecosystem & regulations are heading towards a direction most beneficial to all stakeholders and aligns with the standards of decentralization. With Animoca Brands’ long history of contributing & doing good to the Web3 ecosystem, we have established ourselves as one of the most reputable & trusted entity within the space. Our commitment to security & privacy has also earned ourselves a reputation of safety & reliability. As such, Animoca is one of the most trusted sources for decentralization to safeguard Klaytn’s security & governance.

  2. Contributes our knowledge from a Web3 game development & operation angle: With Animoca Brands’ large portfolio of internally built & invested Web3 projects & games, we’re equipped with extensive knowledge and expertise in Web3 game development and operations. Combined with our deep understanding of blockchain technology, NFTs, and decentralized finance (DeFi), Animoca Brands can provide invaluable assistance to Web3 projects seeking to navigate the complexities of this emerging field by sharing our insights and best practices. Leveraging experience from our proven track record of creating successful blockchain-based games and metaverses, we can guide Web3 projects in designing engaging gameplay mechanics, integrating NFTs for digital asset ownership, implementing innovative monetization models and many more.

  3. Assists Klaytn & ecosystem project from a token trading & management angle: Animoca’s in-house treasury management team utilizes both active & passive treasury management techniques which entails frequent token trading activities supported by our research arm. Our experience in the market from a technical standpoint and our edge in understanding the latest narratives & trends allows us to better understand trading behavior & patterns to provide Klaytn and ecosystem projects sound advice regarding token trading & management.

  4. Advices projects on Klaytn regarding tokenomics, fundraising & listing: On top of Animoca Brands’ various investment arms, we also have an integrated tokenomics & token solutions team with long standing experience in tokenomics design and listing tokens onto CEXs. As sound tokenomics design & liquidity access to quality CEXs is critical to the success of any project launching a token, our expertise in this domain will certainly help projects achieve greater success with regards to tokenomics, listing & fundraising.

  5. Advocates digital property rights and drive adoption of Klaytn: As the biggest advocate of digital property rights and one of the leaders within the Web3 space, Animoca Brands is well positioned to promote awareness and drive adoption of Klaytn. Our 450+ portfolio companies across various Web3 verticals and access to various Web3 communities gives unrivaled exposure for Klaytn and opens many doors for projects to be interoperable with Klaytn to drive greater adoption of digital property rights on Klaytn.

4. Applicant’s Commitment to the Klaytn Community

  1. Bettering Klaytn’s tokenomics: Animoca Brands’ in-house tokenomics team is well-equipped to assist Klaytn in redesigning its tokenomics to drive adoption of the chain. We can help establish a robust and balanced token economy by analyzing the various stakeholders within the ecosystem, such as projects, developers, users, validators, and token holders to determine the appropriate token distribution/ burn mechanisms and incentives to encourage participation plus promote sustainable ecosystem growth. Our team can also provide strategic advice to drive greater token utility within Klaytn’s ecosystem and identify potential synergies with external ecosystems to increase token use cases.

  2. DEX assistance & token sink implementation: Animoca Brands have ample experience in operating liquidity pools (“LP”) on DEXs for projects within our portfolio, our track record in security & wallet management is also second to none, making us an ideal partner to operate LPs. Our experience & knowledge across legal, technical & operational aspects of implementing token sinks from all our internal projects also gives us an edge in helping Klaytn increase deflationary pressure on its token.

  3. Community participation & activation: Animoca Brands has several touchpoints that highly synergises with the Klaytn & broader Web3 communities. Our large investment portfolio provides access to projects with communities across all Web3 verticals that could be carried over onto Klaytn. Our research team also regularly publishes in-depth research pieces on different protocols & projects to showcase them to both Web2 & Web3 audiences. We will commit to publishing a press release across Animoca Brands official communication & social media channels on the partnership between Klaytn & Animoca Brands upon us becoming a GC and setting up a node, which will broadcast our strong relationship as well as draw exposure to Klaytn from within Animoca’s ecosystem & communities both in and outside of Web3. We will also publish 1 research piece on our research portal and our official “X” research account - @animocaresearch to deep dive into Klaytn’s ecosystem to drive exposure and help onboard users onto Klaytn. As we have footprints across every major country, we regularly participate in Web3 events across the globe while hosting accompanying side events. While online communities are vibrant, offline communities are usually more closely knit and have much higher conversion rate, we are open to hosting joint side events during various Web3 conferences to enlarge Klaytn’s community.

  4. Promoting decentralized governance: As one of the key players contributing to the development of Web3, Animoca Brands’ mandate is to further the development of Web3 plus onboard the masses onto Web3 and other blockchain applications, as such we will play an active role in Klaytn’s on-chain governance to align the development of the foundation & ecosystem to the best possible course and for the better of the industry. We also understand part of Klaytn’s ‘Open Governance’ strategy is to form small committees with specialized expertise, thus we can serve as Game-Fi specialists with numerous Web2 & Web3 games under our belt and several AAA Web3 games under our development.

5. Applicant’s Plan to Secure 5 million KLAY:

  1. Purchasing KLAY as a strategic investment: Animoca Brands would purchase 2.5M KLAY tokens to showcase our support & belief in Klaytn’s ecosystem.

  2. Receiving token delegation: Animoca Brands is seeking 2.5M KLAY token delegation from Klaytn Foundation to signal our strong partnership which leads onto many more collaborations beyond nodes & governance that would grow & advance the Klaytn ecosystem.


+1 from Verichains! Animoca Brands is undoubtedly a fantastic addition to Klaytn’s ecosystem.


:handshake: In Support of Animoca Brands’ Application for Klaytn Governance Council Membership

At Swapscanner, we are always enthusiastic about opportunities that enhance the Klaytn ecosystem. We believe that the application of Animoca Brands for membership in the Klaytn Governance Council represents such an opportunity.

Animoca Brands, known for its leadership in the Web3 space and contribution to digital property rights, has demonstrated a vision that aligns well with the ethos of Klaytn. Their diverse portfolio and commitment to blockchain innovation are impressive, and we are very optimistic about the potential value they could add to the Council.

As Animoca Brands moves through the application process, we eagerly anticipate the prospect of working collaboratively with them to further enrich the Klaytn community. We support their candidacy and look forward to the opportunity to potentially collaborate closely in the future, enhancing the Klaytn ecosystem together.


Genesis IT Lab (GenesisLab.com) proudly stands as a passionate supporter of the Klaytn community. We wholeheartedly endorse Animoca Brands’ proposal and wish them the very best!


As the application from Animoca Brnds was endorsed by our GC members (Verichains and Swapscanner), the application will be brought to the GC Voting next Monday. @ian_abl

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